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About KHFF

Programs

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Korea Health Functional Food Association works for achieving 5 main strategic goals focusing on the improvement of supporting service quality for member enterprises as a top priority to lead and promote sound development of the health functional food industry.

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  • Policy Support
    • Rational policy improvement
    • Running an intergovernmental consultation
    • Operating Legislative&Regulatory Improvement Committee including three sub-committees
    • Policy research activities including supporting Health Functional Foods Future Forum
    • Hosting and sponsoring several policy seminars
  • Export Vitalization
    • Establishing domestic and international networks with IADSA, USP (US), BCI etc.
    • Operation of the Health Functional Food Export Council
    • Providing information and guidelines for overseas market expansion
    • Supporting several international exhibitions’ delegation
    • Holding global seminars and conferences
  • Industry Activation
    • Providing opportunities to participate in forums and seminars
    • Publishing information reports and brochures by sector
      (Global Trend Report, Consumer Research Report etc.)
    • Customized consultation and on-site visits for member companies
    • Building media&public relation infrastructure and supporting services to strengthen practical skills
  • Public Campaigns & Maintaining System
    • Enhancing consumer trust and improving awareness through health functional food promotion campaigns
    • Providing health functional food information by operating social media
      (NAVER posts, Youtube KHFF TV, HFFI)
    • Operating a Fair Competition Regulations Reporting Center on health functional food
    • Monitoring illegal advertisements
  • Government Authorized Services
    Deliberation on Health Claims and Advertisement :
    • Operating deliberation committee under 「Food Labeling and Advertising Act」
    • Striving to protect consumer from false and exaggerated ads and to establish sound culture in the industry
    • Operating AI pre-review system
      • *How to apply

      ① Visiting this page(ad.khff.or.kr)

      ② For other details, call this number 031-628-2300(extension number 2)

    Training programs :
    • Conducting mandatory education under the authority of the Ministry of Food&Drug Safety.
    • Training professionals in the field of health functional food
      • *How to apply

      ① Visiting this page(edu.khff.or.kr)

      ② For other details, call this number 1661-2371